Blockbuster’s “Total Access” Rate Hike
by Joseph Rybka on Dec.22, 2007, under On the Web, Rants, Retailers, Video Games
In this season of giving, Blockbuster is giving themselves a 40 percent raise. For those of us that are signed up for Blockbuster’s mail order DVD service, they send you 3 then you can exchange them for movies at your local Blockbuster; we are in for a big rate hike.
The 40 percent rate increase is quite unbelievable, but this rate hike was inevitable being that Blockbuster lost $37.8 million in the third quarter of 2007. Blockbuster’s CEO James Keyes has blamed the loss on Total Access to what he likes to call “freeloaders” those that swap out as many DVD’S as they possibly could at their local Blockbuster. Blockbuster has already raised the monthly Total Access fees by $7 to recoup some of their loss’s.
Blockbuster’s Total Access will jump from $24.99 to $34.99 a month. Blockbuster’s two DVD unlimited plan will jump from $21.99 to $29.99 a month. Blockbuster has sent out an e-mail to their subscribers that state that these rate hikes will take effect on or after December 27th, depending on their billing cycle.
With this rate hike, I am quite sure that many of us will be canceling our subscriptions.
Tags: Blockbuster, dvd, Rants, Retailers, Total Access, TV
December 22nd, 2007 on 1:19 pm
That’s a HUGE rip off, Joe! Sign up for Netflix, hell use me as a reference! I get unlimited DVD’s per month, only allowed 3 at one time, but I only pay $19.99! Stick it to the man, and drop Blockbuster like and Eli Manning pass!
December 28th, 2007 on 10:22 pm
Yes I agree Gronar, this is a rip off. I do thank you for the Netflix reference!!